Artist's Website Research

As part of our Ancillary Task, my co-director and I have to create a website for our artist/girlband. Again, to ensure we follow conventions, I have done some research looking at other artist's websites before creating my own.

1.  The first artist I looked at Adele's website and I really liked the simplicity and monochrome colours. This is the first thing you see when visiting www.adele.com.

Following the release of her new 'come-back' single 'Hello', this welcome page is heavily promoting this, providing links to where you can purchase the single. After you have seen this page there is a 'Enter Website' button that takes you onto the main website, where you can view; tour dates, videos etc.

This website was easy to use and the colours worked well together and very pleasing to the eye.

2. The second artist's website was Taylor Swift's. Below is the page you are greeted with;

The front page promotes her new single and music video 'Wildest Dreams' and provides a link directly to the video. There is a menu pane with links for news, tours, and merchandise. Below the advertisement for her music is a unique feature of using a banner in the style of a slideshow to show a collage of pictures from live shows and backstage at concerts.

3. Lastly, I looked at a girl group's website as this would help me relate my ideas for our girlband's website. Little Mix's homepage looks like this;

Unlike the other websites, this is the only screen visible, if you scroll down there is nothing else to see. The menu tabs are accessible through the universally recognised menu icon. This then opens a new window displaying the tabs for their social media links, tour dates, the band members, merchandise etc. This is the menu window that appears;

In conclusion, the main convention for an artist's website seems to be a simplistic design and simple colours. The website must be easy to use with information under obvious tab titles. Using this research I aim to create a mock website for my made up artist.